Fixed-fee business valuations for trade and field-service businesses, Australia-wide. From $1,995 + GST.

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Preparing for a valuation

How Much Does a Business Valuation Cost in Australia?

The short answer

Green Standard’s Independent Business Valuation costs $1,995 + GST. Accountants and advisers who refer matters pay $1,495 + GST per referred matter, complex valuations start from $2,995 + GST, and an additional historical valuation date is from $495 + GST where the engagement permits it. Cost in general follows the scope, the number of entities, the purpose and the type of report, and a free broker appraisal is a different document from a paid independent valuation.

  • The published fees are $1,995 + GST for an Independent Business Valuation, $1,495 + GST for adviser-referred matters, from $2,995 + GST for complex valuations and from $495 + GST for an additional historical valuation date.
  • Cost follows the work: the scope and interest being valued, the number of entities, the purpose, the valuation dates and how complicated the earnings are to normalise.
  • A free broker appraisal estimates a likely sale price, while a paid independent valuation documents its reasoning for a stated purpose and date.
  • A report prepared as expert evidence for court is a separate engagement, scoped and priced separately.
  • Compare quotes by what each one covers, not by the headline fee.

What does a business valuation cost at Green Standard?

An Independent Business Valuation is $1,995 + GST for an established trade or field-service business. Accountants and advisers who refer matters pay $1,495 + GST per referred matter. Matters with more moving parts are quoted from $2,995 + GST as a fixed fee in writing before work begins, and a value at an additional historical date is from $495 + GST where the engagement permits it.

Green Standard published fees
EngagementFeeWith GST at 10 per cent
Independent Business Valuation$1,995 + GST$2,194.50
Accountant and Adviser Partner, per referred matter$1,495 + GST$1,644.50
Complex ValuationFrom $2,995 + GSTFrom $3,294.50
Additional historical valuation dateFrom $495 + GSTFrom $544.50

The GST column is simple arithmetic at 10 per cent, shown so you can see the total. Whether GST is recoverable by your business is a question for your accountant.

The partner fee is for accountants and professional advisers who refer valuation matters regularly. It covers streamlined client onboarding, keeping the adviser informed with the client’s authority, a secure document portal and a repeat-client workflow, and the report is still independent and addressed to the client.

Each engagement produces a written report, with a draft provided before the report is finalised. The typical turnaround is 3 to 7 business days once all required information has been received, and complex matters can take longer. The pricing page lists each fee.

What makes one valuation cost more than another?

A valuer’s fee follows the amount of work involved and the care the purpose demands. The main drivers are these.

  • Scope. Valuing the whole business is a different task from valuing a minority share, and a business with one trading line is quicker to understand than one with several divisions.
  • Number of entities. A trading company, a trust that owns the plant and a related entity that owns the premises each have to be understood, and so does the way they fit together.
  • Purpose. A valuation for planning is a different task from one that another party will test, as in a partnership exit or a dispute.
  • Valuation dates. A current value and a value at an earlier date for a past event are separate pieces of analysis, each resting on what was known at its date.
  • Complexity of the earnings. Many normalisations, related-party dealings, heavy customer concentration or significant plant all add analysis.
  • Report type. A standard valuation report and a report prepared as expert evidence for court involve different instructions and duties.
  • Quality of the records. Clean, reconciled accounts and organised documents shorten the work, and records that have to be rebuilt lengthen it.

None of this should come as a surprise. We confirm the scope, the valuation date and the fee in writing before you commit, and a matter that is more complex than a standard valuation is identified at that point.

What counts as a complex valuation?

A matter is quoted from $2,995 + GST when it has features that add real analysis. The usual ones are multiple entities or divisions, significant plant and equipment, unusual ownership structures, partnership and shareholder disputes, complex normalisations, significant customer concentration and historical valuation dates.

Whether a particular matter is quoted as standard or complex depends on the facts, so the way to find out is to describe it at the start. The table shows how four illustrative matters line up with the published fees.

Illustrative matters and the published fee each points to
Illustrative matterWhere it points
One company, one valuation date, an owner who wants a value for planningIndependent Business Valuation, $1,995 + GST
The same business, referred by the owner’s accountant as a partner matterAccountant and Adviser Partner, $1,495 + GST
A trading company and a trust that owns the plant, with a co-owner in dispute about an exitComplex Valuation, from $2,995 + GST, confirmed in writing before work begins
A valuation with an additional date, such as a current value plus a value at an earlier date for a past eventAdditional historical valuation date, from $495 + GST where the engagement permits it

The matters are illustrative. Every real matter is scoped individually.

Are free broker appraisals the same as a paid valuation?

No, they answer different questions. A broker or agent appraisal is an opinion of the price a business is likely to achieve on the market. It is often free because it is usually offered to win a listing, which is useful context when you read one.

An independent valuation costs money because it is prepared for a stated purpose and date by someone with no stake in the outcome, and the reasoning is written down so that an accountant, co-owner or lawyer can follow it. A free appraisal is a reasonable way to gauge the market. It is a weaker basis for a decision where someone else will test the number. Our guide to business valuation versus business appraisal compares the two in detail.

When is a paid valuation worth the fee?

When someone other than you will test the number, or when the decision resting on it is large compared with the fee. A free appraisal is enough if you are curious about the market or choosing a broker. It is not enough in situations like these.

  • A partner or shareholder is being bought out, and both sides need a figure they can accept.
  • An accountant needs independent evidence of value for a restructure or a capital gains tax question.
  • A buyer, a lender or the other party to a dispute will want to see the reasoning and not just the answer.
  • You are planning a sale 12 to 24 months ahead and want to know what a buyer is likely to mark down.

As a matter of scale, a fee of $1,995 + GST is about one third of one per cent of an illustrative $600,000 sale price. That comparison is only an illustration. The worth of a valuation lies in the decision it informs, which is why we ask about the purpose at the start.

What does the fee include?

The Independent Business Valuation includes:

  • A review of the financial information you supply.
  • Normalisation of earnings to what a new owner could expect to keep.
  • A valuation method selected for the business and the purpose.
  • An industry and business risk assessment.
  • Consideration of plant, vehicles and equipment.
  • An owner dependency assessment.
  • Goodwill analysis.
  • A valuation range and conclusion.
  • A professionally prepared valuation report, with a draft provided before it is finalised.

The work is done remotely anywhere in Australia. You begin with an online intake at our start page, upload documents through a secure client portal, and your accountant can help if you authorise it.

What is not included?

A valuation has limits, and it helps to know them before you commit.

  • Tax advice or legal advice. Whether you need a valuation for a tax purpose, and what any tax or legal consequence is, are questions for your accountant, tax adviser or lawyer.
  • A broker’s work. A valuation does not set your asking price, market the business or find a buyer.
  • Expert evidence for court. A report prepared as expert evidence involves different instructions and duties to the court, so it is a separate engagement, scoped and priced separately. We do not say that any court or tribunal will accept a report. See valuations for disputes.
  • An audit. A valuation relies on the information supplied to it. It is not an audit of the accounts.
  • The fees of your other advisers, such as your accountant, lawyer or broker.

How do you compare quotes for a business valuation?

Compare what each quote covers before you compare the number. A lower fee that leaves out something you need is not cheaper. Questions worth asking each provider:

  • What interest is being valued: the whole business or a share?
  • At which date or dates, and for what purpose?
  • Who may rely on the report?
  • Will you receive a draft to check before the report is finalised?
  • Does the fee depend on the result, or on winning a listing or a sale? An independent valuer’s fee should not depend on the number reached.
  • What would change the fee, and will you be told in writing before work begins?
  • How long will it take once the information is in?

To get a fee for your own business, complete the intake at our start page. Our guides on documents needed for a valuation and preparing a trade business for valuation show how to have the information ready, which is the part owners control.

This guide is general information, not legal, taxation or financial advice. Examples are illustrative. The appropriate valuation approach depends on the circumstances and purpose of each engagement.

Questions

Related questions

Is GST included in the fee?

No, fees are quoted plus GST. The Independent Business Valuation is $1,995 + GST, which is $2,194.50 with GST at 10 per cent. Whether GST is recoverable for your business is a question for your accountant.

Is there a lower price if my accountant refers me?

Yes, for accountants and advisers who refer valuation matters regularly. The Accountant and Adviser Partner fee is $1,495 + GST per referred matter, and the report is still independent and addressed to the client. See the accountants page.

Why would a valuation be quoted from $2,995 + GST?

Because the matter has features that add analysis, such as several entities, significant plant, unusual ownership, a dispute, complex normalisations, heavy customer concentration or historical valuation dates. We quote it as a fixed fee in writing before work begins.

Is a free broker appraisal enough?

It depends on what you need it for. An appraisal is a useful guide to the likely market price. If an accountant, co-owner, lawyer or buyer will test the number, an independent valuation with written reasoning is the stronger basis.

Does the fee cover a report for court?

No. A report prepared as expert evidence for court involves different instructions and duties, so it is a separate engagement, scoped and priced separately. Tell us at the start if a matter might end up in court.

GuideBusiness Valuation vs Business AppraisalA broker or agent appraisal is an opinion of the price a business is likely to sell for, and it is often free and linked to winning a listing.GuideHow to Prepare a Trade Business for ValuationPreparing a trade business for valuation means getting the information in order so the valuer can see the earnings the business really makes, who does the work and where the revenue comes from.GuideWhat Documents Are Needed for a Business Valuation?A business valuation needs financial statements for the last three years plus the current year to date, the records that support them, operational information about customers, staff and assets, and the documents that show who owns the business.GuideTradie Business Valuation: A Plain-English Guide for OwnersA tradie business valuation is an independent written opinion of what a trade business is worth at a stated date for a stated purpose.IndustryPlumbing Business ValuationsMaintenance and service revenue, licence dependency, builder concentration, fleet.IndustryElectrical Business ValuationsService and maintenance mix, licence structure, builder concentration, solar exposure.IndustryLandscaping Business ValuationsMaintenance versus project work, strata and commercial contracts, crew utilisation, plant, seasonality.Valuation purposeBusiness Valuation Before a SaleAn independent valuation gives a trade-business owner an evidence-based view of what the business is worth before it goes to market.Valuation purposeBusiness Valuations for DisputesAn independent valuation gives the parties to a shareholder, partnership, family law property or commercial matter a reasoned value to work from.Valuation purposeBusiness Valuations for CGTAn independent valuation can give a trade-business owner and their tax adviser a documented market value for capital gains tax purposes, where one is needed.

Start with a short intake. We confirm the fee and scope in writing.

An Independent Business Valuation is $1,995 + GST, with a draft before the report is finalised. Typical turnaround is 3 to 7 business days once all required information has been received.